Influence marketing is trending on peak so influencer tracking tools are, as it has become the most thriving style to pop up the budding brands into the market through social influence, moreover the sanity behind the chic hype of influence marketing is the mouth publicity of brands and it really works like a hell fire as people are more inclined towards recommendation rather than ads, while on other-side, branding via ads or hiring celebs for promoting or sponsoring them to endorse the brand image are nowadays out of trend due to the fact that people actually knows these celebs are getting paid for endorsing the brands and even their social accounts are handled by their handlers, so it doesn’t actually reflect a plausive result, therefore much brands has switched towards seeking influence marketer who clutches a dandy range of followers on any social platforms and are much closer to the audience so they could easily promote their product or brands,plus branding through influencer are even more beneficial for small and micro scale brand as they could easily get some gifted influencer who would endorse their product within their budget in an efficient manner.
Now while opting for influence marketer for campaigns and plumping the brands there are some criteria like whether the influencer is working well or not,how’s the engagement rate of a particular promotion, how frequently your influencer is campaigning and so on, therefore to get an idea of your influencer’s work plus to measure your efforts, here are some mind blowing influencer tracking tools that will help you to track analyze and rate your influencer and it’s marketing efforts and to monitor the growth done by influuence marketing.
Traackr is among the top rated tool that initially helps you to built an optimistic environment to track and initialize influencer ,it maintains a record and lend you to communicate requisite influencer through it and help you to organize communication according to your niche, it also offers a standard medium to manage and function with the right and communicable parameters, it compares with the other competitors draft a return charge while comparing with others return on investment.
It is one of the most powerful platform as it will help you to discover influencer based on their content quality, as we already know content marketing can do wonders it just depends on how approaching and appealing your words are , so basically BuzzSumo helps you to identify the top content marketers and track their previous records with an absolute analyzed of their performance across the entire platform.
it’s among the top rated tracking tool that consist of inbuilt features of tracking , managing and builds a frame structure of influencers according to your niche, it allows you to communicate and collaborate with other influencer and showcast the growth rate while comaparing with other influence marketers.
Klear offers you a fully equipped sophisticated platform to track,analyze and monitor your influencer it allows you to fetch the right influencer among the endless number of profiles and once you click on a particular profile it display you a snapshot of engagement level the content quality, traffic generation plus rate it according to the audience response, it offers you a user friendly environment and discovers the most relevant influencer according to your brand type, the most amazing feature of it is the ranking algorithm that relies on the social networks of each influencer.
Foursixty’s influencer tracking tool helps you to measure the ROI of your influence program and monitor the traffic rate on engagements, it look out the influencer and segment them by groups and campaigns so you can easily ensure the post frequency and keep them accountable.
Modash enables you to get a look on the influencer audience and builds an instant result on the speak rate, it also monitor whether the audience is real or not and trace the location info, it offers you an amplified spectrum of growth, and construct a communication between you and the influencer ,it optimize the performance and even allows you to rate the influencer on it’s performances bases.
If you are looking for a multipurpose channel that would help you to easily fetch, navigate, identify ,engage and manage your influencer than insight must be your first choice ,it allows you to search and segment the influencer record, it allows you to search the influencer based on brand type ,content engagement rate , demographics ,social connectivity , post frequency with the advance customization of the search criteria depending on the goal type.
Awario offers you a sheer tool for tracking ,managing and find leads,monitor plus help you to measure your performance across the entire social platform, it add on the features of manual search and detect the faux followers plus monitor the engagement rate, it will let you track and mention the signal of interested candidate it built a mutually understandable and benifical relation with the influencer and sometimes the audience too.
Its an all in one multipurpose tool that manages a healthy relationship with the blogger or influencer and measure the outcomes of the efforts applied, it works on a combine feature that will help you to launch ,track and improve your marketing campaigns, it holds an endless record based on the performance,niche, rank, affinity of influencer and allows you to search for your brand accordingly, it encounter your online performance by tracking campaigns and content and traffic generated.