The e-commerce landscape is growing at a blinding pace. The emergence of new technologies and features is adding further heft to the industry. A growing number of e-retailers now look to deliver better customer experiences to grow their base further and realize the true potential of the enterprise. E-commerce businesses should then look to chalk up successful strategies around the way customer shop, their experience and their response to technologies. With more focus on inbound marketing aspects, online retailers can enhance visitors’ interaction and experience which will help drive sales easily. so, it’s essential to use right practices for e-commerce merchandizing and grow the base of your business.
Here are some of key inbound marketing aspects for e-commerce businesses in 2019 –
If you want to stand out among your competitors, now is the time to step up your game. The following strategies will help to put you at an advantage.
1. Interactive Product Visualization
Product visualization is going to be a key marketing strategy for e-commerce businesses in order to deliver customers similar experience as physical shopping entails. Brands need to present products to customers in more interactive manner so that it becomes easy for them to analyse and study each minute detail of products. This will help customers take an informed decision while shopping ever.
With interactive product visualization, customers will be able to grasp products better and this will lead to less complaints and more positive reviews. E-commerce players can thus think of adding zoom feature, product videos and 3D representation of products. All these steps could help boost customer engagement and drive conversions in the process.
2. Artificial Intelligence (AI)
The use of artificial intelligence (AI) is growing by the day across industries, and e-commerce is no different. AI is going to be critical in coming days given the increasingly data-driven nature of decision making and the ever-growing demand for measurable metrics. AI tools can be employed to gather data in real-time, do proper analysis quickly and track trends.
AI can ensure competence and efficiency to businesses in terms of tracking conversions, traffic, customer movement on the site etc. It’s also possible to analyse customer behaviour on the site with the use algorithms and boost prospects. It’s also possible to automate logistics and do a quick analysis of historical data, trends in resource allocation.
3. Advance Product Filtering
E-commerce businesses that understand the comfort and convenience of their customers and take measures for that grow more than those who don’t. You can thus the advanced filter functionality to help customers find products or things easily and in a quick manner. This feature helps a lot in cases where products are available with a lot of variations and options.
When advanced product filtering is in place, customers find it easy to browse through the complexity of product options. This stops them from bouncing off the site due to difficulty in finding products. This kind of filtering system in place will helps a lot with selection of colours, size, style, shape, materials etc. This is how convenience is delivered to customers.
4. User-generated content marketing on social media
E-commerce and social media are made for each other. A lot of enterprises have understood the great advantages that come from leverage social platforms for growing their base and reaching out to a wider audience easily. Some of them now do user-generated content marketing across social channels to boost their inbound marketing efforts.
This strategy is proving very effective in boosting user engagement, getting insights on trends in the market, understanding the demand etc. The use of user generated content can help deliver superior customer engagement and interaction which will help a lot in solidify presence in the market. This is how e-retailers can leverage social networks and achieve their goals easily.
5. Use of Augmented and Virtual Reality Technologies
Customer experience is key to achieving success in the e-commerce space and brands that understand this go on to achieve their goals in a hassle-free manner. The use of virtual reality and augmented technologies is going to increase in coming years for segments where customers try products before making a purchase. This will prove a differentiator for industries like clothes, watches etc. So, trust a top digital marketing company to boost customer experience for your business.