Every web designer is in search of knowing the secrets to gaining a winning website to gain series of rewards in being the best website. The question arises is what are the ingredients needed for a winning website? There are numerous key secrets that need to be disclosed to you if you’re aiming to build a winning website. Some of the elements include providing excellent user experience, great layout and interface, valuable content, and much more. In this article, we will take a quick view of the top key secrets to gain a winning website.
Content, content, and content
The essence of every effective web design is to provide valuable content to the users and keep them engaged. This will ensure that they visit your website again to see if there’s anything new and valuable for them. Your website should provide complete information about your business and its products and services and how it’s different from your competitors. Take their feedbacks and concern and work on them to provide them a better solution. Keep your content up to date as users will visit your site and this will give a reason to your potential customers to revisit you again.
Navigation is the key
Work on your navigation more than anything. Customers need to be provided a seamless experience as they browse through your website. They should look at your website and know exactly where they can find what they’re searching for without wandering. If the visitor finds the navigation slightly difficult he may end up leaving the site and will visit your competitor’s website. List down all the categories in an organized manner for users to find things easily.
Concentrate on Page load speed and simplicity
Page load speed and simplicity is often neglected. Websites that are running online business need to especially concentrate on providing speedy pages that don’t take more than 4 to 6 seconds to load else the visitor might leave the website. This will result in lower conversion rate and the site will lose its visibility eventually. In addition, the site should be simple to use as this will provide loyalty to the site visitors. An easy way out is to concentrate on boosting the page load speed and simplifying the website interface.
Utilize white space
A website should be providing smooth, user-friendly, and a seamless experience for the visitors. You should utilize white space and make it pop out of your web design. White space refers to the empty space that creates a room to breathe. Having cluttered, chaotic webpage will harm the visibility of the site, therefore, having a simple design with plenty of white space will improve the user experience and encourage them to explore more.
The key to a winning website is to gain loads of traffic to your site. For that, you need to invest your time and effort. There are many other tips but these are some of the key secrets that should be kept in mind.
Nathan Grams is a business consultant, developer, and an enthusiast blogger working with a well-known Web design company California. He has written several blogs, write-ups and has gained many appreciations. His interest revolves around design, web strategies, web development, and logo designing.